coming up with content for the start up was really challenging at firtst mainly because i didnt have much content to work with. If i wanted product shots I had to shoot them myself (in the midst of label design happening as well) 

So I was doing shoots with sara, editing and trying to come up with content that was nutrcious as well as visually stimulating. 

I was making infographs and doing all this research to try and keep it coming. One of the late campaign ideas I had was called the #GreenDoor campaign. I chose greendoor originally because of the cramps song GreenDoor Where they say they dont know whats going on behind the GreenDoor but they sure do laugh alot. And then apon further research learned all about how GreenDoors during alcohol prohibtion was a signifier of speakeasys. As we are facing the legalization of hemp and cannibus products currently against the laws of the federal goverment, I found it to be perfect. I thought we could start a hashtag movement #greendoor for people to use while sharing information about cannibus legalization and new prodcts on the market that people were using and getting postive results from. 

A way to mark homoeathic healing remedies apart from the hemp oil companies just trying to make money. 

There were a couple differnt visions I had for the campaign, close ups of doors, buldings with green doors and people standing against green doors, 

unfortunnately I never got to see this campagn get off the ground as the company had to take a break for a bit post a long vacaation and corona virus